November 10, 2013 § Leave a comment
It’s been over a year since now I posted an article about the Rio 2016 Olympics logo. There are still two years to go till the world focuses on Brazil, but we are starting to see the rest of the graphic identity for the 2016 games come together.
Last October, the London and Brazil-based design house Dalton Maag revealed the new typeface. Following on from Tatíl’s flowing and emphatic logo, the curvy and fluid typeface references Rio’s famous Carnival culture, Oscar Niemeyer’s architectural impressions and the energetic festival tones of Rio de Janeiro.
Maag’s typeface is fortunate to follow the highly-criticised London 2012s Olympic offering – described by Simon Garfield as ‘surely the worst new public typeface of the last 100 years’ in his interview with Fast Co. Design. Olympic branding is also very prominent at the moment within graphic design communities as Jony Ive acknowledged that the recent iOS 7 renovation was heavily inspired by Otl Aicher and his 1972 Munich Olympic artwork.
The last piece of the Olympic graphic identity puzzle was unveiled just a few days ago, the individual pictograms for each of the Olympic and Paralympic sports. As you’d expect, the images complement the existing flowing and energetic typography and logo designs.
“For the first time, all Olympic and Paralympic sports are individually represented. This is one of our unique contributions to the history of the Games. I congratulate the creative team for their dedication and hard work together with diverse groups who contributed to this launch.” – Rio 2016 President Carlos Nuzman.
I’m a big fan of the entire 2016 creative work so far! I think the designers have done a really great job of capturing the spirit of Rio de Janeiro and converting it into an Olympic identity. I do think the marketing team behind the 2016 Olympic branding have tried, needlessly, to demonstrate how deep and detailed the origins of their design inspiration has been. For example, the ‘T’ from the ‘Christ the Redeemer Statue’ or the ‘f’ in the above image of the footballer. I’m pretty sure I could find a photograph of a footballer rolling around on the floor and extrapolate any letter or shape I want…
August 13, 2012 § Leave a comment
I was sat with Jules in a coffee shop the other day talking about branding and it got me thinking about the Rio 2016 olympics logo and designs. Creating an identity for an olympic games is a huge ask; it must represent the host nation, adhere to technical requirements, be inspirational, be easily recognised and understood, original, innovative, last 6 years… and there are only three letters to work with. The most viewed logo for the biggest event in the world!
The winning design was by Tátil and they produced a logo based on human shapes dancing and embracing and it incorporated Rio’s main tourist site: the sugarloaf. The logo conveys many different interpretations; it is energetic, flowing, it spells the word ‘Rio’, forms the shape of a heart and depicts the city itself. It is the multidimensionality that is the biggest success of the logo in my eyes. The type was one of 150 unique manual writing type faces designed specifically for the logo! The London 2012 olympics logo drew widespread criticism. Many didn’t appreciate the attempt to represent the continents and likened the design closer to Lisa Simpson performing fellatio. Similarly, controversy has already surrounded the Rio 2016 design. Reports accusing the logo of plagiarising the Colorado Charity Telluride Foundation Logo (image below) have been dismissed by Tátil as ‘coincidence’. Ultimately, with so many logos circulating today, it is nearly impossible to create something 100% unique in my opinion but these logos are strangely similar.
Check out the video, a Q&A with Fred Gelli, creative director of Tátil here and let us know your own thoughts on the Rio 2016 logo below!