November 10, 2013 § Leave a comment
It’s been over a year since now I posted an article about the Rio 2016 Olympics logo. There are still two years to go till the world focuses on Brazil, but we are starting to see the rest of the graphic identity for the 2016 games come together.
Last October, the London and Brazil-based design house Dalton Maag revealed the new typeface. Following on from Tatíl’s flowing and emphatic logo, the curvy and fluid typeface references Rio’s famous Carnival culture, Oscar Niemeyer’s architectural impressions and the energetic festival tones of Rio de Janeiro.
Maag’s typeface is fortunate to follow the highly-criticised London 2012s Olympic offering – described by Simon Garfield as ‘surely the worst new public typeface of the last 100 years’ in his interview with Fast Co. Design. Olympic branding is also very prominent at the moment within graphic design communities as Jony Ive acknowledged that the recent iOS 7 renovation was heavily inspired by Otl Aicher and his 1972 Munich Olympic artwork.
The last piece of the Olympic graphic identity puzzle was unveiled just a few days ago, the individual pictograms for each of the Olympic and Paralympic sports. As you’d expect, the images complement the existing flowing and energetic typography and logo designs.
“For the first time, all Olympic and Paralympic sports are individually represented. This is one of our unique contributions to the history of the Games. I congratulate the creative team for their dedication and hard work together with diverse groups who contributed to this launch.” – Rio 2016 President Carlos Nuzman.
I’m a big fan of the entire 2016 creative work so far! I think the designers have done a really great job of capturing the spirit of Rio de Janeiro and converting it into an Olympic identity. I do think the marketing team behind the 2016 Olympic branding have tried, needlessly, to demonstrate how deep and detailed the origins of their design inspiration has been. For example, the ‘T’ from the ‘Christ the Redeemer Statue’ or the ‘f’ in the above image of the footballer. I’m pretty sure I could find a photograph of a footballer rolling around on the floor and extrapolate any letter or shape I want…
March 4, 2013 § 10 Comments
The Nike Vapor Lazer Talon contains a revolutionary 3D-printed sole designed to improve traction and acceleration. It also has arguably the best name for a football boot I have ever heard!
Nike worked with gold medal winning sprinter Michael Johnson and Nike SPARQ during development to produce the next phase of their successful vapor line. MJP Performance Director, Lance Walker, commented on the ‘zero step’ capability of athletes which determine that first step, his propulsion and acceleration speed. Beyond speed, the technology has exciting possibilities for the future. The Olympian himself observed:
“Nike’s new 3D printed plate is contoured to allow football athletes to maintain their drive position longer and more efficiently, helping them accelerate faster through the critical first 10 yards of the 40,” said Johnson. “Translated to the game of football, mastering the Zero Step can mean the difference between a defensive lineman sacking the quarterback or getting blocked.”
Today, manufacturers create footwear and clothing at a range of sizes to best fit the consumer. The adoption of 3D printing could allow people to perfectly design their equipment to their bodies in the future!
For Nike, this is just another rise for what I describe as my favourite brand. The most recent advert for the Nike mercurial vapors with Cristiano Ronaldo, by W & K Portland/Tokyo, is one of my favourite ads of this year (and not just because I am a Manchester United fan… honest!)
and lets not forget the amazing ‘Bid Your Sweat’ campaign by JWT Mexico!
December 3, 2012 § Leave a comment
With 2012 drawing to a close, many sites are posting about the most popular adverts of the year and there have been some great ones! But I was struck by how many incorporated sport; 7 out of the top 20 most shared ads of 2012 featured this category. But is this really surprising? After all there was the Champions League final, the Superbowl, the London Olympics, Redbull’s various activities (seen the 360 degree bike cam?) and more!
Here are 5 of my favourite sporting ads of 2012.
August 13, 2012 § Leave a comment
I was sat with Jules in a coffee shop the other day talking about branding and it got me thinking about the Rio 2016 olympics logo and designs. Creating an identity for an olympic games is a huge ask; it must represent the host nation, adhere to technical requirements, be inspirational, be easily recognised and understood, original, innovative, last 6 years… and there are only three letters to work with. The most viewed logo for the biggest event in the world!
The winning design was by Tátil and they produced a logo based on human shapes dancing and embracing and it incorporated Rio’s main tourist site: the sugarloaf. The logo conveys many different interpretations; it is energetic, flowing, it spells the word ‘Rio’, forms the shape of a heart and depicts the city itself. It is the multidimensionality that is the biggest success of the logo in my eyes. The type was one of 150 unique manual writing type faces designed specifically for the logo! The London 2012 olympics logo drew widespread criticism. Many didn’t appreciate the attempt to represent the continents and likened the design closer to Lisa Simpson performing fellatio. Similarly, controversy has already surrounded the Rio 2016 design. Reports accusing the logo of plagiarising the Colorado Charity Telluride Foundation Logo (image below) have been dismissed by Tátil as ‘coincidence’. Ultimately, with so many logos circulating today, it is nearly impossible to create something 100% unique in my opinion but these logos are strangely similar.
Check out the video, a Q&A with Fred Gelli, creative director of Tátil here and let us know your own thoughts on the Rio 2016 logo below!
February 26, 2012 § Leave a comment
January 2, 2012 § Leave a comment
The FIFA Puskás Award is given to the player who has scored ‘the most aesthetically significant’ and ‘most beautiful’ goal of the year. The award honours Ferenc Puskás, considered to be the most prolific goal scorer of all time holding the world record of 84 goals in 85 international matches for Hungary and top scorer of the 20th Century with 512 goals in 528 matches.
Voting closes before the ceremony on the 9th January so have a look at the three contenders, click the images for the link to each goal: