Nike Debuts World’s First 3D-Printed Football Boot

March 4, 2013 § 10 Comments

The Nike Vapor Lazer Talon contains a revolutionary 3D-printed sole designed to improve traction and acceleration. It also has arguably the best name for a football boot I have ever heard!

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Nike worked with gold medal winning sprinter Michael Johnson and Nike SPARQ during development to produce the next phase of their successful vapor line. MJP Performance Director, Lance Walker, commented on the ‘zero step’ capability of athletes which determine that first step, his propulsion and acceleration speed. Beyond speed, the technology has exciting possibilities for the future. The Olympian himself observed:

“Nike’s new 3D printed plate is contoured to allow football athletes to maintain their drive position longer and more efficiently, helping them accelerate faster through the critical first 10 yards of the 40,” said Johnson. “Translated to the game of football, mastering the Zero Step can mean the difference between a defensive lineman sacking the quarterback or getting blocked.”

Today, manufacturers create footwear and clothing at a range of sizes to best fit the consumer. The adoption of 3D printing could allow people to perfectly design their equipment to their bodies in the future!

For Nike, this is just another rise for what I describe as my favourite brand. The most recent advert for the Nike mercurial vapors with Cristiano Ronaldo, by W & K Portland/Tokyo, is one of my favourite ads of this year (and not just because I am a Manchester United fan… honest!)

and lets not forget the amazing ‘Bid Your Sweat’ campaign by JWT Mexico!

Full story on the Nike Vapor Lazer Talon here!

Sport Dominates Advertising in 2012

December 3, 2012 § Leave a comment

With 2012 drawing to a close, many sites are posting about the most popular adverts of the year and there have been some great ones! But I was struck by how many incorporated sport; 7 out of the top 20 most shared ads of 2012 featured this category. But is this really surprising? After all there was the Champions League final, the Superbowl, the London Olympics, Redbull’s various activities (seen the 360 degree bike cam?) and more!

Here are 5 of my favourite sporting ads of 2012.

Surfing Matrix Style

February 26, 2012 § Leave a comment

Rip Curl set up an array of 30 cameras to capture unique footage of some of the world’s best surfers, similar to ‘bullet time’ in The Matrix trilogy. Incredible! Check out this amazing video below.

The Most Beautiful Goal in Football

January 2, 2012 § Leave a comment

The FIFA Puskás Award is given to the player who has scored ‘the most aesthetically significant’ and ‘most beautiful’ goal of the year. The award honours Ferenc Puskás, considered to be the most prolific goal scorer of all time holding the world record of 84 goals in 85 international matches for Hungary and top scorer of the 20th Century with 512 goals in 528 matches.

Voting closes before the ceremony on the 9th January so have a look at the three contenders, click the images for the link to each goal:

 

 

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