December 11, 2013 § Leave a comment
A brilliant tongue-in-cheek look at the brand guidelines for Santa!
”Santa is the industry standard for child-centric gift-delivery solutions”
November 10, 2013 § Leave a comment
It’s been over a year since now I posted an article about the Rio 2016 Olympics logo. There are still two years to go till the world focuses on Brazil, but we are starting to see the rest of the graphic identity for the 2016 games come together.
Last October, the London and Brazil-based design house Dalton Maag revealed the new typeface. Following on from Tatíl’s flowing and emphatic logo, the curvy and fluid typeface references Rio’s famous Carnival culture, Oscar Niemeyer’s architectural impressions and the energetic festival tones of Rio de Janeiro.
Maag’s typeface is fortunate to follow the highly-criticised London 2012s Olympic offering – described by Simon Garfield as ‘surely the worst new public typeface of the last 100 years’ in his interview with Fast Co. Design. Olympic branding is also very prominent at the moment within graphic design communities as Jony Ive acknowledged that the recent iOS 7 renovation was heavily inspired by Otl Aicher and his 1972 Munich Olympic artwork.
The last piece of the Olympic graphic identity puzzle was unveiled just a few days ago, the individual pictograms for each of the Olympic and Paralympic sports. As you’d expect, the images complement the existing flowing and energetic typography and logo designs.
“For the first time, all Olympic and Paralympic sports are individually represented. This is one of our unique contributions to the history of the Games. I congratulate the creative team for their dedication and hard work together with diverse groups who contributed to this launch.” – Rio 2016 President Carlos Nuzman.
I’m a big fan of the entire 2016 creative work so far! I think the designers have done a really great job of capturing the spirit of Rio de Janeiro and converting it into an Olympic identity. I do think the marketing team behind the 2016 Olympic branding have tried, needlessly, to demonstrate how deep and detailed the origins of their design inspiration has been. For example, the ‘T’ from the ‘Christ the Redeemer Statue’ or the ‘f’ in the above image of the footballer. I’m pretty sure I could find a photograph of a footballer rolling around on the floor and extrapolate any letter or shape I want…
May 13, 2013 § Leave a comment
Data visualisation genius Nicholas Felton, a man who is likely best known for his work designing the Facebook Timeline, recently announced that he was leaving Team Zuckerberg. Rather than revere over the timeline however – something conceptually brilliant but executed averagely in my mind – i’d like to introduce Felton’s annual reports; an amazing infographic representation of a person’s life and a real insight into the future of measured social metrics. Take a look at some of these beautiful HQ images!
Nicholas Felton spends much of his time thinking about data, charts and our daily routines. He is the author of several Personal Annual Reports that weave numerous measurements into a tapestry of graphs, maps and statistics that reflect the year’s activities. He is the co-founder of Daytum.com, and currently a member of the product design team at Facebook. His work has been profiled in publications including the Wall Street Journal, Wired and Good Magazine and has been recognized as one of the 50 most influential designers in America by Fast Company.
I find social metrics a really interesting aspect of the future. Take your smartphone; when you’re not using the device it just sits in your pocket. But think about all the information it could be recording: your location, time and day, speed, temperature, height, who you’re with, who’s contacting you, the event you’re going to… Now imagine a future where all devices are connected to the internet and talking to each other. Add to that list, your heart rate, what you’re eating and drinking, what you’re watching, what you’re wearing, your purchases, your photos, sleep patterns… literally everything! The idea of so much recorded information will scare a lot of people, but to me it’s exciting. Shoes that tell you when you need to buy new ones, a shirt that lets you know when more exercise would be a good idea, a fridge that suggests more water and less pizza…
Felton tracked the crazy amount of data using a custom iPhone app, which you can download and use yourselves, either by searching ‘daytum’ in the app store or at daytum.com – learn more about it from this slightly awkward web chat here. I have been using the app myself for the past month with the aim of using the data for a new infographic cv design.