Nike Debuts World’s First 3D-Printed Football Boot

March 4, 2013 § 10 Comments

The Nike Vapor Lazer Talon contains a revolutionary 3D-printed sole designed to improve traction and acceleration. It also has arguably the best name for a football boot I have ever heard!

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Nike worked with gold medal winning sprinter Michael Johnson and Nike SPARQ during development to produce the next phase of their successful vapor line. MJP Performance Director, Lance Walker, commented on the ‘zero step’ capability of athletes which determine that first step, his propulsion and acceleration speed. Beyond speed, the technology has exciting possibilities for the future. The Olympian himself observed:

“Nike’s new 3D printed plate is contoured to allow football athletes to maintain their drive position longer and more efficiently, helping them accelerate faster through the critical first 10 yards of the 40,” said Johnson. “Translated to the game of football, mastering the Zero Step can mean the difference between a defensive lineman sacking the quarterback or getting blocked.”

Today, manufacturers create footwear and clothing at a range of sizes to best fit the consumer. The adoption of 3D printing could allow people to perfectly design their equipment to their bodies in the future!

For Nike, this is just another rise for what I describe as my favourite brand. The most recent advert for the Nike mercurial vapors with Cristiano Ronaldo, by W & K Portland/Tokyo, is one of my favourite ads of this year (and not just because I am a Manchester United fan… honest!)

and lets not forget the amazing ‘Bid Your Sweat’ campaign by JWT Mexico!

Full story on the Nike Vapor Lazer Talon here!


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§ 10 Responses to Nike Debuts World’s First 3D-Printed Football Boot

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