A New Starbucks Coffee Store – Hot Design Perk Or A Latté Trouble?

January 4, 2013 § 1 Comment

Since Friends hit our television screen in the 90s, the quintessential ‘coffee house’ has remained a clearly branded identity; a comfortable and homely snug with easy-listening sounds and a soft pastel palette. But a new Starbucks concept store in Amsterdam will set a new direction. This doesn’t surprise me given that coffee houses have stayed so consistent for so long, and following the Starbucks logo redesign and recent tax headlines.

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Natural is the word that springs to mind when looking at the interior design. Dutch Oak cloaks every inch of the space, including the furniture and the 1,876 pieces of wooden blocks that line the ceiling. Local personality will play a major role in the design of stores. This branch retains many features from the original building including the vaulted concrete superstructure. They will also be smart stores, making use of social media to send out messages during the day, for example when fresh cookies come out of the oven. Community involvement will also be a major strategy with the store doubling as a venue for local bands, poetry readings and other typically hipster events… I’m a fan, especially if each store has a slightly different take on the location – what do you think?

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