A Creative Wine Shop in Brazil That Thinks Differently
December 23, 2012 § Leave a comment
Brazilian wine company Mistral and Studio Arthur Casas created this beautiful space to showcase their inventory of wines. Beyond the elegant architecture, this building represents a change in direction from the way we shop today and is what interests me. Mistral conducts most of its business online so it may be surprising that they would commission a grand bricks-and-mortar space and move away from their successful model but this is precisely why it works! When you strip away all the corporate functional requirements of your standard shop and instead focus on just advertising the appeal of your product you get something much more fun and free.