The Greatest Advert Ever? Air New Zealand’s ‘An Unexpected Briefing’

November 16, 2012 § Leave a comment

Air New Zealand have team up with Weta Workshop for a new in-flight safety video, inspired by The Hobbit. ‘The Unexpected Briefing’ was the most shared ad this week, tipping the equally impressive Darth Vader Does Disneyland, with 524, 745 shares across Facebook, Twitter and other media. This video follows other recent re-imaginings on in-flight safety (such as this one) and i’m sure we will see more in the future as companies tap into this air travel advertising real-estate. Behind the scenes here.

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