Student Rebrands Microsoft in 3 Days & Does A Better Job
November 2, 2012 § Leave a comment
21 year old design-student Andrew Kim has created a new brand identity for Microsoft as part of a 3-day assignment called ‘the slate’ that has gone viral. His concept comes in the wake of new Microsoft branding launched last month, which has attempted to redefine the company as something that embraces radical new ‘tablet-age’ thinking and skeuomorphic design. The idea revolves around the ‘slate’ – a re-imagining of the Windows pane icon but seen as a corporate tower window from an oblique perspective. His focus is on a more aggressive, scientific and cool view that differs to Apple and Google. Have to say the only thing I don’t like is his colour palette and his metric UI but the art direction is something I could get behind… if Apple ever went out of business… and I completely lost my mind…
So much has already been written about this guy, so – like good brand identity should – i’m just going to let his work speak for itself. Take a look at some of his ideas below.